Whatever your preferred style of vibe, LELO has you covered. Launched in a living room in Stockholm back in 2003, the online sex toy shop has since become the market leader for luxury sex toys. Now it’s our go-to when in need of an upgrade, whether that’s a quality clit sucker, interally-pleasing G-spot vibrator or a sex gift come Valentine’s Day and Christmas.
But what exactly makes the sexual wellness powerhouse so popular? We’d argue it’s down to how the brand pairs revolutionary technology with premium, pastel aesthetics to create sex toys that perform — for years. But don’t take our word for it; A recent study by Research Reports World reported that GLAMOUR readers spent more than £120,000 on LELO vibrators in 2023. To say we’re proud is a major understatement.
A quick reminder of why we encourage the personal pursuit of pleasure and exploration with sex toys: Masturbation is insanely good for you. We’re talking a host of mental and physical perks, including a better night’s kip, lowered stress levels and even a boost to your body confidence.
So, if you’re keen to elevate your self-care game, look no further. Our sexual wellness writer has spent the last three years personally trialling a host of the brand’s bestsellers before noting her favourites here. Essentially, see below for a host of Girl Math justications.
SKIP TO: Why is LELO so popular? | How we choose the best LELO sex toys
After more (empowering) sexual wellness content? Shop the best lubricants, the best luxury sex toys, the best sex toys on Amazon, the best remote-control sex toys, the best g-spot vibrators, the best wand vibrators, the best sex gifts (which double as the best Valentine’s Day gifts for her) and the best sex games.
How we choose the best LELO sex toys:
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When we test a sex toy, we do so during sex and masturbation, judging from every angle to serve up independent, honest and trustworthy reviews. We have considered each LELO toy’s performance across five key categories: design, dimensions, ease of use, battery life and value for money. Every vibrator featured has, in the eyes of our testers — a host of GLAMOUR writers and editors, alongside their willing partners, who sit at various points on the sexuality, gender and experience spectrums — excelled in every category.
